The Lightning Project

The ongoing saga of the PNG Lightning Maroon Clownfish breeding project.

Browsing Posts tagged retail

Since the Lightning Project started, and particularly once progeny first became available, I’ve had countless inquiries about purchasing Lightning Maroon Clownfish direct from me.  In 2013 and 2014, all the offspring I had to offer were sold exclusively through Blue Zoo Aquatics and the team there. 2015 saw a dramatic uptick in production and availability […]

With the looming release of my very limited stash of Lightning Maroon Clownfish to the open market, one of the questions that’s been struggled with is what to sell them for.  That question generated many more thought provoking discussions about the origins of the fish, and the ethics of producing it in the first place. […]

PNG fish are certainly taking center stage right now; between Lightning Maroon Clownfish babies, and the new introduction of sustainably-collected PNG fish from EcoAquariums PNG via UniqueCorals.com, there is no shortage of news on the PNG front.  The speculation about what Lightning Maroon Clown offspring will sell for hasn’t abated, and to that end, I […]